Pricing
Free tells you whether to do it. Pro tells you how and keeps helping as facts change. Max helps you fund and operate at greater scale. No credits, no hidden units.
Monthly plans renew every month. Cancel any time.
A real decision, not a demo.
No billing. No card required.
Turn the decision into executed work.
Everything in Free, plus:
Billed $49 each month. Cancel any time.
Card payment for this plan isn't switched on yet.
Raise, prepare and operate at capacity.
Everything in Pro, plus:
Billed $129 each month. Cancel any time.
Card payment for this plan isn't switched on yet.
Checkout is handled by Stripe. You always see the exact amount due before paying — annual plans are charged as one payment.
Free includes 3 assessments for the lifetime of the account — they do not reset daily or monthly, and a completed report never expires or disappears behind a paywall.
Full comparison
Free Assessment
Problem Reality · Market Reality · Consumer Reality · Competition Reality · Overall Assessment · Recommendation
Free
✓ Full access
Pro
✓ Full access
Max
✓ Full access
Six Intelligence Areas
Founder & Team · Consumer Behavior · Regulatory · Business Model · Competitive Position · Capital Readiness
Free
🔒 Detailed findings locked
Pro
✓ Full access
Max
✓ Full access
Execution workspace
Roadmap · Evidence · Build & Vendors · Documents
Free
—
Pro
✓ Included
Max
✓ Included
Capital & Investors
Free
—
Pro
—
Max
✓ Included
Investor Data Room
Free
—
Pro
—
Max
✓ Included
Full assessments
Free
3 lifetime
Pro
6/month
Max
15/month
Completed reports
Free
Permanent
Pro
Permanent
Max
Permanent
Seats
Free
1
Pro
1
Max
3
Companies
Free
—
Pro
1
Max
3
Active projects
Free
—
Pro
3
Max
10