Free-to-paid funnel effects when a newsletter introduces a paywall

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Publisher: Illustrative Fermize funnel analysis
Source type: Funnel analysis
Date: Apr 2026
Evidence relationship: Qualifies the recommendation
Source health: Healthy
Assessment: I have an 8,000-subscriber newsletter. Should I launch a $15/month paid tier now?

Linked claim

Introducing a paywall can change free growth and engagement, which is why the cheaper test comes first.

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